2024 Adobe AD0-E555: Reliable Adobe Marketo Engage Professional Reliable Guide Files

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Adobe AD0-E555 Exam Syllabus Topics:

Topic	Details
Topic 1	Analyzing and Building Reports: In this topic of the Adobe AD0-E555 exam, you will demonstrate your capability to analyze various Adobe Marketo Engage reports and dashboards, including performance metrics for emails, landing pages, and programs. This knowledge is crucial for Adobe professionals that require data-driven decision-making and reporting to measure and enhance marketing performance.
Topic 2	Building and Managing Programs: In this topic of the Adobe Marketo Engage Professional exam, you will master program types crucial for effective Adobe campaign management. It assesses your skills in using event, default, engagement, and email programs, including cloning capabilities and custom tags. You will also learn about communication limits, lead scoring, and Period Costs, essential for optimizing marketing efforts and understanding customer preferences.
Topic 3	Building Assets: This topic of the AD0-E555 Exam evaluates your proficiency in creating and modifying essential Adobe marketing assets like forms, emails, landing pages, and snippets. You will demonstrate your ability to distinguish between draft and approved assets, and understand local versus global assets.
Topic 4	Defining and Targeting Audiences: Here, you will prove your ability to build and manage Smart Lists, Smart Campaigns, and segmentation strategies. This section of the Adobe Marketo Engage Professional exam tests your skills in setting privacy settings, navigating databases, and understanding campaign triggers and filters.

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Adobe Marketo Engage Professional Sample Questions (Q27-Q32):

NEW QUESTION # 27
Which is considered a best practice when building a Smart List?

A. Using both the "contains" and is' operator in the same filter
B. Using multiple nested Smart Lists
C. Including the @ symbol when using the Email Address filter

Answer: C

Explanation:
A Smart List is a powerful query tool that allows you to find people in your database who meet certain criteria based on their attributes and activities1.
To build a Smart List, you need to drag and drop filters from the right panel to the canvas and configure them with the appropriate operators and values1.
There are some best practices to follow when building a Smart List to optimize performance and accuracy2. One of them is to include the @ symbol before the domain name when using the Email Address filter2.
This makes the filter use a faster query that can leverage more effective search algorithms2. For example, instead of using Email Address contains gmail.com, you should use Email Address is
@gmail.com2.
Using the @ symbol also helps to avoid false positives, such as matching email addresses that have the domain name as part of the local part2. For example, Email Address contains gmail.com would match [email protected] as well as [email protected], but Email Address is @gmail.com would only match the former2.
Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.
References:
1: Creating a Smart List 2: Best Practices for Smart Lists

NEW QUESTION # 28
A marketing manager wants to hide the Phone field on a global Adobe Marketo Engage form if the visitor has already submitted their phone number in the form on a previous visit.
Which form feature would be used to achieve this?

A. Progressive Profiling
B. Form Pre-filling
C. Input Masking

Answer: A

Explanation:
To achieve this, you can use the Visibility Rules feature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:
Go to Marketing Activities.
Select your form and click Edit Form.
Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.
Find and select the Phone field you want to build a condition around.
Select the operator. In this case, you can use Fuzzy Match to check if the Phone field has been submitted before.
Select the value(s) to look for, then click outside of the drop-down. In this case, you can select Previous Visit as the value.
Click Save.
And that's it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in this documentation.

NEW QUESTION # 29
In a webinar program, a marketing manager needs to mark people who filled out a registration form with the Registered status.
Which flow step would the marketing manager use to set up the Smart Campaign?

A. Change Data Value for field Webinar" to "Registered".
B. Add to Local List: "Webinar Registration List".
C. Change Program Status to "Webinar > Registered.

Answer: C

Explanation:
A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.
A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.
To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to "Webinar > Registered" in the Smart Campaign3.
This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.
The other flow steps are not correct because:
Add to Local List: "Webinar Registration List" will only add the people to a local list within the program, but will not change their program status or register them to the webinar provider.
Change Data Value for field Webinar to "Registered" will only change the value of a custom field called Webinar, but will not affect the program status or the webinar provider. References: 1: Create an Event with the Marketo ON24 Adapter 2: Understanding Webinar Program Statuses 3: Change Program Status : [Add to List] : [Change Data Value]

NEW QUESTION # 30
What are two System Smart Lists in Adobe Marketo Engage? (Choose two.)

A. Unsubscribed People
B. Marketing Qualified
C. Marketing Suspended
D. Sales Qualified

Answer: A,C

Explanation:
System Smart Lists are predefined Smart Lists that are available in every Adobe Marketo Engage instance. They are located in the Database section under the System Smart Lists folder1.
System Smart Lists allow users to quickly access common groups of people based on their attributes or activities, such as All Leads, Anonymous Leads, Blacklisted, Deleted Leads, etc1.
Unsubscribed People is a System Smart List that shows all the people who have opted out of receiving emails from the user's organization1. This list is useful for complying with email regulations and respecting the preferences of the recipients2.
Marketing Suspended is a System Smart List that shows all the people who have been temporarily blocked from receiving any marketing communication from the user's organization1. This list is useful for managing the frequency and timing of the messages and avoiding spam complaints. References: 1: Understanding Smart Lists | Adobe Marketo Engage - Experience League 2:
[Unsubscribe from Email | Adobe Marketo Engage - Experience League] : [Marketing Suspended | Adobe Marketo Engage - Experience League]

NEW QUESTION # 31
A marketing manager wants to import another list into an approved Email Program. Why does the second list import fail?

A. Too many people have already been added to the Email Program.
B. The program has already been approved.
C. Adobe Marketo Engage will not accept the .csv file type.

Answer: B

Explanation:
Adobe Marketo Engage allows users to create and manage email campaigns using Email Programs, which are a type of program that contains an email asset and a smart campaign to send it1.
To add people to an Email Program, users can import a list of leads from a .csv file or use a smart list to define the target audience2.
However, once an Email Program is approved, it cannot be edited or changed, including adding or removing people from the list3. This is to ensure that the email content and recipients are consistent and compliant with the email regulations4.
Therefore, if a marketing manager tries to import another list into an approved Email Program, the second list import will fail because the program has already been approved and cannot be modified3.
To avoid this issue, the marketing manager should either import all the lists before approving the Email Program, or create a new Email Program for the second list and send it separately5.
References:
1: Email Programs - Marketo Docs - Product Documentation 2: Add People to an Email Program - Marketo Docs - Product Documentation 3: Edit an Approved Email Program - Marketo Docs - Product Documentation 4: What is Adobe Marketo Engage? 5: Marketo Engage - Marketing Automation Benefits | Adobe

NEW QUESTION # 32
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